Hey ladies!
Today we’d like to introduce you to a superb skincare brand we are sure you’ll love. 🙂
In the world of Korean skincare, where innovation meets ritual, Anua has carved a name for itself by doing something refreshingly simple: focusing on skin health, not hype.
Founded in South Korea, Anua is built on a philosophy of minimalist, plant-powered formulations — no trendy gimmicks, just clean ingredients that work in harmony with the skin. What sets the brand apart is its heavy use of Heartleaf extract (Houttuynia Cordata), a traditional East Asian herb known for its anti-inflammatory, antibacterial, and calming effects. For anyone battling irritation, sensitivity, or hormonal breakouts, this ingredient can be a game-changer.
Note: We order and test various beauty products for hair, nails and skincare, to give you the best reviews that we can. Our articles contain our affiliate links for very high quality products that we’ve tried – meaning we get a small comission per each sale at no cost for the buyer, which helps us cover the costs of running the site.
Anua’s approach is also deeply skin-barrier-friendly. The brand avoids common irritants and prioritizes hydration, balance, and long-term resilience over fast (but often damaging) results. Whether you’re deep into K-beauty or just want a low-fuss, high-impact routine, Anua’s products offer a grounded and reliable solution.
With that in mind, here are 10 standout Anua products that we tested that deserve a spot in your skincare routine:
1. Anua Heartleaf 77% Soothing Toner
What it does:
A cult favorite, this toner is packed with 77% Heartleaf extract, known for calming irritated, inflamed, or acne-prone skin. Lightweight and watery, it helps rebalance your skin’s pH and reduces redness without clogging pores.
Best for: Sensitive, acne-prone, or oily skin.
2. Anua Heartleaf Pore Control Cleansing Oil
What it does:
A gentle oil cleanser that removes sunscreen, makeup, and excess sebum while minimizing blackheads. Formulated with non-comedogenic oils and Heartleaf extract, it soothes while deeply cleansing.
Best for: First step in double cleansing, especially for oily and combination skin.
3. Anua Heartleaf 80% Soothing Ampoule
What it does:
A concentrated calming serum with 80% Heartleaf. This ampoule targets inflammation, strengthens the skin barrier, and delivers hydration with a fast-absorbing, non-sticky formula.
Best for: Red, irritated, or stressed skin.
4. Anua Heartleaf 70% Intense Calming Cream
What it does:
A thick yet breathable moisturizer enriched with 70% Heartleaf and ceramides to deeply soothe and protect the skin. Provides long-lasting hydration without heaviness.
Best for: Dry, reactive, or post-treatment skin.
5. Anua Peach 77 Niacin Conditioning Milk
What it does:
This milky essence combines 77% Peach fruit extract with niacinamide to brighten dull skin and improve texture. It hydrates, softens, and evens out tone while feeling silky on the skin.
Best for: Dull, uneven, or rough skin types.
6. Anua Green Lemon Vita C Blemish Serum
What it does:
A vitamin C serum infused with green lemon extract, niacinamide, and glutathione to target hyperpigmentation, post-acne marks, and dullness. Unlike harsh vitamin C products, this one is gentle and non-irritating.
Best for: Brightening and evening skin tone.
7. Anua Heartleaf Quercetinol Pore Deep Cleansing Foam
What it does:
A foaming cleanser powered by Heartleaf extract and quercetinol, this product helps control excess sebum and deep cleans pores without stripping the skin barrier.
Best for: Oily, congested, or acne-prone skin.
8. Anua Birch Moisture Boosting Pad
What it does:
Soaked in birch sap, panthenol, and allantoin, these toner pads gently exfoliate and moisturize, making them ideal for prepping your skin or using on-the-go.
Best for: All skin types, especially dehydrated or flaky skin.
9. Anua Heartleaf Soothing Trial Kit
What it does:
This mini kit features Anua’s top Heartleaf products in travel sizes: the toner, ampoule, and cream. Great for testing the range or for a travel-friendly calming routine.
Best for: First-time users or those on the go.
10. Anua Cotton Pad (for Heartleaf Toner)
What it does:
Simple but essential. These ultra-thin cotton pads are designed for maximum absorption and minimal waste, perfect for pairing with the Heartleaf toner as a DIY mask or wipe-off treatment.
Best for: Boosting the efficacy of toners or essences.
Final Thoughts
Anua proves that skincare doesn’t have to be complicated to be effective. The brand leans into transparency, clean formulations, and functional skincare that actually improves skin behavior over time. It’s not chasing trends — it’s offering calm in a market full of noise.
If your skin is overwhelmed, sensitized, or reacting to overuse of actives, Anua is a brand that helps press the reset button. Their use of Heartleaf isn’t just branding — it’s backed by results, especially for acne-prone, inflamed, or combination skin. And with newer lines like the Peach Niacin and Green Lemon Vitamin C, they’re expanding into brightening and tone-evening without compromising their skin-first ethos.
Whether you build a full routine or just start with their cult-favorite toner, you’ll likely notice that your skin feels less angry and more balanced. That’s the kind of quiet result that speaks volumes.
